Strategic Management

Bianchi Martini/Rigolini/Lunardi

Semester Winter

ECTS    3

 

Description
The objective of the course is to provide students the fundamentals of business strategy, with particular focus on the competitive strategy in the era of e-commerce and on the business model of a company.

 

Course Outline

1. Competitive strategy

2. Resources based view

3. Business Model

4. Internet strategy

 

SYLLABUS